Growing profit from the ground up

The Pasture Improvement Initiative’s goal is to boost the productivity, profitability and sustainability of Australia’s pasture feedbase, so we can realise the full potential of our livestock, pasture seed and fodder crop supply chains.

As the world’s population increases so too does the demand for food, feed and fibre. The oft-forgotten, all-critical link in this world-sustaining supply chain is the pasture feedbase: the cornerstone for livestock, fodder and crop production.

Yet Australia’s pastures are declining in terms of productivity and persistence; a result of an increasingly variable climate, reduction in the seed bank, a low rate of pasture renewal and a generational loss of pasture management knowledge, on-farm and along the supply chain. If this decline continues we jeopardise our ability to capitalise on the burgeoning opportunity provided by the increasing demand for food, feed and fibre.

For more information go to Our purpose


The Pasture Improvement Initiative (PII) is a pasture and livestock industry collaboration that aims to boost the productivity, profitability and sustainability of Australia’s pasture feedbase and in so doing create value for its stakeholders along the supply chain.

Who makes up the Pasture Improvement Initiative?

The founding partners in the Pasture Improvement Initiative comprise a unique mix of national and international agribusiness and industry stakeholders, who collectively identified the need to promote the value and benefits of pasture improvement for livestock, fodder and crop production systems.

Financial and in-kind support comes from a unique mix of agribusiness and industry stakeholders who have a desire to contribute to a more strategic approach to pasture management for livestock, fodder and crop production systems.

For more information go to About PII


Decision-making pathway

The Pasture Improvement Initiative is developing a pasture assessment and decision-making pathway that delivers a tailored ‘toolbox’ of current pasture improvement strategies.

This collaborative approach with industry, R,D&E organisations and farmers will integrate research-based information packages with regional farm case studies relating to successful pasture and fodder crop management, pasture improvement, pasture renovation and seed production.

In this way the Pasture Improvement Initiative will create awareness and enable farmers to realise the full potential of their pastures, livestock and crops within a local context.


The Pasture Improvement Initiative (PII) has a range of opportunities for collaboration and partnership with industry stakeholders.

For more information about our partner and foundation sponsorship packages download our 2015–16 Sponsorship Package